Why do some people quit blogging after just a few months while others love blogging so much that they make full-time careers? There are a lot of reasons.
One of the most important reasons is that many bloggers resist doing things that they really need to do to succeed at blogging. They don’t think those things are significant. They believe they are too complex or don’t want to do them.
You may want to blog for a living or as a side hustle. You may have a freelance blog only to attract freelance clients. Whatever your reason is for blogging, you need to be willing to do what you need to do as a blogger.
Read these 7 things bloggers don’t want to do but absolutely should do so they can be one of the bloggers who’s doing something right.
1. Understand that you’ll be doing it all
A blog is a sort of like a car. Many moving parts need to be made with quality material to begin with, and then will always need proper maintenance to run smoothly.
As a blogger, you need to build your blog from scratch and keep it running for the long term. There is a lot to blogging, and as a blogger, you’re going to be doing all of it. Bloggers need to know how to:
- use blogging platform
- write blog posts
- optimize blog posts
- handle technical issues
- make creative decisions
- grow your blog audience
- network online
- figure out how to earn income blogging
- know which blogging tools to use
- and a lot more.
Some people think they can’t do everything they need to do as a blogger. Some just don’t want to do everything they need to do. Whatever your mindset keeps you from doing what you need to do, you need to overcome it.
You’ll learn a lot about starting blogging before you even start it and a lot more as you blog throughout the years. Don’t fear, and don’t be resistant to doing everything on your blog. There are approximately 6 million blogs in the world. If the people who run those blogs can do it all, you can too.
2. Accept when you must outsource
On the flip side, there will be infrequent times that something you need to do on your blog will be so complex you’ll have to outsource it.
Coding is one such task. Even bloggers who do everything on their blogs still must outsource complex coding. Blog design or redesign is another involved and potentially difficult task that most bloggers outsource.
So as a blogger, you must strike a balance. You need to be willing to do almost everything on your blog, with the emphasis on almost. Some things are just too technical and complicated. You may be able to do it, but it could take weeks or months instead of the hours it would take someone who knows what they’re doing.
Embrace the fact that as a blogger, you’ll be doing it all while understanding that occasionally there will be something you’ll have to outsource.
3. Network in person
Networking online is easy enough and enjoyable too. Networking in person is an entirely different matter. Lots of people are introverts, and bloggers are no exception. So in-person networking can be a bit intimidating for many bloggers.
The level of connection you can make in person is much deeper than your online connections. This isn’t always true, but it’s true often enough. As a blogger, you should definitely make an effort to attend in-person conferences, events, and meetups.
Many bloggers want to avoid networking in person, but it is absolutely something you should embrace. This can be from large professional conferences to small, casual coffee dates. In-person networking can bring you essential new professional opportunities – and give you a new friendship or two.
4. See yourself as an expert in your blog niche
Being an expert in your blog niche doesn’t mean having a Ph.D. or an M.D. You don’t have to be a corporate executive or have decades of experience behind you. You just need to learn as much as you can, develop an excellent grasp of your topic and let people know what you know.
As you write your blog posts, you’ll find that there will be things you’re still unclear on and things you still don’t know. You’ll then research to learn more about those subjects until you understand them. Eventually, you’ll understand them better than most people.
It can be challenging to think of yourself as an expert. But the more you learn about your blog niche and the more time you spend blogging, the more you’ll know. After a while, other people will begin thinking of you as an expert in your niche because you are. Then you’ll be able to look at yourself as an expert too.
5. Switch blog hosting companies if necessary
Your website hosting company has a massive impact on everything about your blog, such as:
- loading speed
- the quality of technical support
- the cost of web hosting
If you don’t choose your blog host carefully when you begin blogging, you may need to switch mid-game. It’s not a good situation, but this is another thing bloggers need to embrace if it has to be done.
Shortly after launching my blog, World of Freelancers, I had to do this. Switching hosting companies was a huge, time-consuming, and stressful deal, but I’ve never regretted it. Switching to the right blog hosting company has given me a better blogging experience and peace of mind. Switching to a good blog host will do this for you too.
6. Start an email list
When you’re a blogger, you want to know who’s reading your blog. People sharing your posts on social media is one way to learn. People telling you is another way. The best way to know who’s reading your blog is to build an email list.
Not everyone who reads your blog will sign up for your emails. But a lot of them will. Create a popup or landing page offering to give people something in exchange for signing up for your emails. It doesn’t have to be anything significant; you can simply offer to send them new blog posts. You’ll find that many people will be interested and sign up.
Once you have people’s email addresses, you can not only email them with new blog posts, you can email them with tips about your niche. This will help build your status as an expert.
You can also let them know about sales on products they may be interested in for which you’re an affiliate. You can keep them up to date on any critical changes or challenges in your industry. Make your readers your subscribers, and you’ll be able to build a relationship with them you otherwise wouldn’t.
7. Give Gutenberg editor a chance
Many WordPress bloggers have a love or hate relationship with the Gutenberg editor for setting up and publishing their blog posts. Devotees of the Classic editor seem to have nothing positive to say about Gutenberg. This is understandable, as Gutenberg can be a tiny bit tricky.
But once you get used to it – and it really doesn’t take long – Gutenberg is easy and even enjoyable. My first experience with Gutenberg was uploading a guest post I wrote about freelancing for Anthony Gaenzle. Although it was the first time I used Gutenberg, it didn’t take long to get the hang of it.
I now use a mix of Classic editor and Gutenberg on my own blog. I usually upload blog posts on Classic, but then I switch to Gutenberg if I have affiliate links in the post so I can easily make them no-follow. You can do this with Gutenberg in a couple of quick clicks. The Classic editor doesn’t have this function at all.
Why is this important? Affiliate links can be a part of your income whether you blog full time, side hustle, or have a freelance blog for your clients. But it can be a time-consuming annoyance to set up affiliate links correctly as no-follow or sponsored so that Google won’t penalize you.
The Gutenberg editor lets you do this with just a quick click and avoid the risk of Google penalizing you. With all of the other tasks that blogging involves, you don’t want to waste any time on links you can spend elsewhere.
Blogging isn’t hard. There is a lot to it, though. Be willing to do what you need to do to create your blog, grow it and make it succeed. A lot of bloggers won’t do what they need to do. Be the blogger who does, and you’ll be the blogger who thrives.